Circulation Management

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Articles in March 2001 issue of Circulation Management

• Marketers Express Hope for Sweeps, Even in Wake of AFE "Curtailing"
  by Karlene Lukovitz
• Marrying Customer Service And Marketing
  by Karlene Lukovitz
• Marketing Partners Direct
• Abc 50% Rule: Business Pubs Nix Average Price; Consumer Side Still Up In The Air
• Where Have Our Readers Gone? A B-To-B Perspective On Integration
  by Barbara Ruffner
• PROMOTIONS/MOVES
• Block Named To Circ Hall Of Fame
• Operation Newsstand
  by Karlene Lukovitz
• FEEDBACK
• Frequency/Rate Base Changes
• The Direct Marketing Association
• FOLDING
• The Audit Bureau of Circulations
• Brand Extensions/Acquisitions
• American List Counsel
• PEOPLE
• DMOC
• Cm™ IDEA BANK
• Direct Marketing
• Integrated Marketing Issues
  by Karlene Lukovitz
• Winterberry Group
• Learning from the Sweepstakes Legacy
• MPA Considering Best Practices Guidelines for Consumer Marketing
  by Karlene Lukovitz
• CRM: CAN WE GET THERE from HERE?
  by David N. Rosen
• AccuData America