Circulation Management

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Articles in Nov 1999 issue of Circulation Management

• Publishers Ineffectual at Taming the Wild, Wild Web - the increasing problem of Web sites selling cut-rate subscriptions
  by Karlene Lukovitz
• Centrobe: "Business as Usual" After EDS Reorganization, McCashin Departure
• Revitalizing DIRECT MAIL - Statistical Data Included
  by Lisa Paul
• New York University
• Conde Nast, Hearst Partnering to Form New Marketing, Distribution Organization - joint venture between publishers - Brief Article
• People
• Modeling for Controlled Circulation
  by Roy M. Beagley
• The Source Information Management Company
• Anderson Plan: Affected Publishers Scramble to Assess Options - Anderson News' decision to create separate distribution arrangements for under-performing magazines leaves the industy in uncertainty - Brief Article
• LAUNCHES
• Circulators Must Evolve into Community Managers
  by Daniel J. Ramella
• McMurry Publishing
• Midwest Distribution Improving Since Demise of UNIMAG
• MERGERS/ACQUISITIONS/PARTNERSHIPS
• Ladd Associates Inc
• Promotions/Moves
• Sweepstakes Legislation Could Be Delayed Until 2000 - House delays passage of mail sweepstakes legislation - Brief Article
• New Media
• The Direct Marketing Association
• Database.com
• Four More States Sue PCH
• Rate Base/Frequency Changes
• Marketing Communication Systems
• E-Marketing: By combining tried and true database techniques with the power of the Internet, magazine publishers are taking subscription and circulation campaigns to new heights
• Rate Case Filing Delayed Until Early Next Year; 6% Hike Expected for Direct Mail
• Brand Extensions/Ancillaries
• Leigh Wilson Marketing & Sales Management Consulting
• International Postal Rates May Rise in 2001; New Resolution Should Improve Delivery
• Tapping Catalog Shoppers
• Who's Mailing What
• USApubs.com Acquires AIM Agency; Negotiates to Partner with Ziff Davis, Other Publishers
• Maintaining A Mean, Clean List
• Experian
• Editor's Note - marketing and distribution joint venture between Hearst and Conde Nast is but one situation in what promises to be an eventful year 2000 - Brief Article
• Reader's Digest Association Become Partner in Affinity Marketing Firm
• Best Ideas For Billing And Collections
  by Carol King
• Prime Source