Brandweek

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Articles in Feb 26, 2001, issue of Brandweek

• Chips Ahoy! Splashes Candy, Peanuts As it Aims for Indulgence Crown - RJR Nabisco introduces new cookies and launches advertising campaign - Brief Article
  by Sonia Reyes
• On-Track Tragedy May Create Hazard For Future Nascar Sponsorships - Brief Article
  by Hilary Cassidy
• Jones Tees Off with New Dunlop Ball in Fresh Creative - Steve Jones - Brief Article
• That Stomach Can Walk And Talk, But Can It Chew Gum? - awards for the biggest marketing mistakes - Brief Article
  by Becky Ebenkamp
• Yo, Mama Bear: You've Been Eating My Porridge - bear safety campaign for Yosemite National Park - Brief Article
  by Christine Bittar
• Meredith Sites Go to DoubleClick's Select - Women and Health Network - Brief Article
  by Jennifer Owens
• L'Oreal Styles Haircare with Destiny's Child - L'Oreal S.A. signs on Beyonce Knowles as spokesperson and model - Brief Article
  by Christine Bittar
• Pioneer Hitches Logo to CART Drivers, Ups Media for '01 - Pioneer Electronic Corp. endorses Championship Auto Racing Teams drivers - Brief Article
• Bloomingdale's Turns Up the Heat in Pre-Spring Promo - Brief Article
• "Sweatshop" Shoe-Shopper Sidelined - Nike e-mail - Brief Article
  by Becky Ebenkamp
• It's Time for the Seventh Inning Stretch-Out - Leather Center places leather chairs in Texas Rangers stadium - Brief Article
  by Hilary Cassidy
• Memo from the front - memories of Buddy Brown Toys
  by David Finnigan
• Kodak Rages In Favor of The Machines - new vending machines for disposable cameras - Brief Article
  by Todd Wasserman
• World's Scariest Supports Warp-ed Hype for Energy Mints - Big Shy Brands teams with 20th Century Fox for mints promotion - Brief Article
• Sears, PBS' Between the Lions Make Joint Pitch - Brief Article
• Looks Good, Like An Invitation Should - Natural Health reception invitation resembles a pack of cigarettes - Brief Article
  by Becky Ebenkamp
• Kmart, Smithsonian Join in Song to Honor Black History - Brief Article
  by Sandra Dolbow
• Safeway, Soccer Stars Tell Kids To 'Take Five' - Safeway Inc. launches eating right promotion - Brief Article
  by Hilary Cassidy
• Captain D's Restaurants Cooking up Vast Expansion Plans - Brief Article
• Newswire - Brief Article
• Blind Item - Toy Fair booklet suggests products for the visually impaired - Brief Article
  by Becky Ebenkamp
• Martini Creates Stir - Blue Martini Software introduces marketing application - Product Information - Brief Article
• Gain Cycles Hispanic Effort - Procter and Gamble Co. targets Hispanics in advertising campaign - Brief Article
  by Christine Bittar
• ESPN Exec Sails Over to Take Old Navy Marketing Post - Brief Article
• Grey Goose's L'Orange Goes Cosmopolitan - advertising for vodka - Brief Article
  by Kenneth Hein
• Online Privacy: The Ultimate 'Crucible'? - proposed legislation
  by Tim McHale
• Phase2 Launches Tour - Phase2Media launches CampusTrip 2001 for MediaTrip.com - Brief Article
• A Mixed Marriage - Coca-Cola Co. and Procter and Gamble Co. joint venture - Brief Article
  by Karen Benezra
• ArtCarved Jewelry Crafts New Image, Advertising - ArtCarved Bridal Jewelry - Brief Article
• Newswire - Brief Article
• Swisher Sparks Sweeps - Swisher International sweepstakes - Brief Article
  by Mike Beirne
• Grass Roots: The Exponential Power of One - use of viral marketing - Brief Article
  by Marianna Deal
• IWon Adds Superstitials - ad format from Unicast - Brief Article
• Cutty Sark Unfurls 'Ultimate Guy' Promotion - Ultimate Guy Road Trip contest - Brief Article
• Polaroid Teen Focus Advances I-Zone Effort - I-Zone Convertible Instant Pocket Camera - Brief Article
  by Todd Wasserman
• Subway Flocks to Cartoon's Sheep; Potter + Coke: A Glass Half Empty? - Subway Restaurants promotions - Brief Article
• A Singular Sensation - personalized direct marketing and customer relations
  by Kenneth Hein
• Clarification - Correction Notice
• Teen Stories Get Spotlight in Fresh Sprite TV Spots - Srpite Inc. campaign created by Lowe Lintas and Partners Worldwide - Brief Article
• Jockey Saddles Pitchwoman - No Pantyline Promise - Brief Article
  by Sandra Dolbow
• Kmart Goes to the Mat for WWF In Sweeps Touched by an Angle - WWF sweepstakes featuring wrestler Kurt Angle - Brief Article
  by Hilary Cassidy
• Wolf to Honcho Coke Properties for SFX - Darin Wolf joins SFX Entertainment - Brief Article
  by Kenneth Hein
• ABC, Novell Ink Exclusive Deal For Silicon Insider - Novell to sponsor online column and radio segment - Brief Article
  by Sarah J. Heim
• Woolrich Outerwear to Outfit Discovery Cove Staff - Wollrich Inc. and Busch Entertainment Corp. deal - Brief Article
• Hershey Chews on Gum, Mint Plans; Jolly Rancher Eyes Preemptive Strike - Hershey Foods Corp. Hershey Chocolate U.S.A - Brief Article
  by Mike Beirne
• Polling For Scholars - Brief Article
• Allen Ready to Kick Off with Women's Soccer - Barbara Allen, CEO of the WUSA - Brief Article
  by Hilary Cassidy
• Spedia Unveils Surf+ Tech - Spedia.com launches Surf+ application - Brief Article
  by Janis Mara
• Newswire - multiple industry briefs - Brief Article
• Hooch Extension Introduces Malt-Based Hard Lemonade - Brief Article
• Schism on the Green - America's concern for the environment - Brief Article - Statistical Data Included
  by Becky Ebenkamp
• Other Moves - appointments and selections in advertising - Brief Article
• IAB Establishes New Guidelines For Banners - Internet Advertising Bureau, online advertising banners - Brief Article
  by Sarah J. Heim